The 54-Hour Startup Event

After the roaring success of Sync the City 2014 2015 and 2016, SyncNorwich & UEA are again bringing it to you this autumn. Sync the City 2017 is a 54 Hour event that brings together budding entrepreneurs with experienced business mentors and technology expertise, during which groups of entrepreneurs, developers, business managers, marketing gurus, graphic artists pitch ideas for new startup companies. For a flavour of last year, please see the 2016 videos and photos.

You will form teams around those ideas and develop a working prototype and demo, and present to a panel of judges.
This is more than your average Hackathon. It’s a three day frenzy of start-up building that could win you and your team £4,000 in cash prizes (£3,000 judges’ winner and £1,000 people’s choice), as well as sales training from Sandler Training and one year associate membership of Norfolk Network.

Come and experience what it’s like to work in a tech startup for 3 days – for fun, or maybe even for profit! For some background details about what to expect at the event, see our blog post on Norfolk TechJournal.


We will appoint a panel of experienced judges with startup and investment experience.
Judges will be announced shortly, check back soon!


Kathryn Wright

General Manager at VPS247

Following 9 years in a customer facing sales role, Kathryn started her digital career with a local Entrepreneur as business manager of Blurtit an online Q&A site. After a successful 4 years at Discountvouchers increasing revenue through personalised email marketing, Kathryn is working with the VPS Group working on building out their B2C operations and marketing strategy.

Brian Norman

CTO - earthware

Brian Norman is an innovative technologist with over 16 years’ experience as a web developer, UX designer and mapping geek. After many years of experience in the travel industry leading development teams, Brian co-founded in 2007 to focus on leading a team to deliver first class consumer web, mobile and mapping experiences for clients including Transport for London, London 2012 Olympic Games, Microsoft and Skype


Hayley Johnson

COO - Epos Now

Hayley Johnson, winner of 2017’s First Women Award for Business Services is Epos Now’s COO. She manages the day-to-day business operations for both the UK and US offices. Calling upon her wealth of experience as a former senior manager at Aviva Plc, she ensures Epos Now are constantly improving their service and meeting commitments to their ever growing customer base.

Hayley drives excellence from her team by rewarding achievement and celebrating success, a tactic that has received royal recognition, with Epos Now announced winners of 2017’s Princess Royal Training Award.

Ermine Aimes

Business Development Coach

Ermine Amies is the woman to call when you want to sell more. Whether it’s sales skills, staff development & assessment, recruitment, structure or strategy, she provides serious sales support for serious tech companies. Technology sales is fast paced and presents some unique challenges. Sometimes the biggest competitor for the sale is the status quo. An award winning sales trainer and Master Coach, working with Ermine Amies isn’t for everyone. If we’re the right fit, you and your team will get clear on the roadblocks to success, get real accountability in place and get the behaviours, attitudes and techniques for SAAS and tech sales & business development success.


Tom Wood

Managing Partner - Foolproof

Tom Wood is one of the founders of Foolproof, a design agency with studios in Norwich, London and Singapore. He’s played a part in the previous Sync the city events, including being one of the judges in the inaugural year.

Tom Haczewski

Director -

Tom started his professional career at Virgin Money as an Ecommerce Marketing Analyst – basically, what we would call a UX designer about 12 years ago – and moved on to agency life about 7 years ago, running a digital team and working with ASDA, HMV, Arco and many more. He now runs The User Story, a UX and usability consultancy in Norwich, helping a range of clients from big multinational ecommerce sites to fledgling startups. His team is also working on a suite of next-generation tools for UX practitioners including a research manager tool, and a revolutionary usability research recorder.

Dom Davis

CTO and Co-Founder - Tech Marionette

Dom Davis is a veteran of The City and a casualty of The Financial Crisis. Not content with bringing the world to its knees he then went off to help break the internet before winding up in Norfolk where he messes about doing development and devops. Dom has been writing code since his childhood sometime in the last millennium – he hopes some day to become good at it.

John Harrison

Founder of Coaching 4 Success and Co-founder of Bite the Cherry

Following 30+ years in manufacturing, managing and developing multi-discipline teams, John founded Coaching 4 Success Ltd in 2003 an organisation dedicated to helping both businesses and their leaders grow. John has worked with hundreds of SME’s and Corporates in over 45 business sectors

John is an individual with strong inter personal skills and a wealth of experience in coaching and developing teams and executives from all disciplines. It is said that his coaching style is no soft touch just added value

He is also Co-founder of Bite the Cherry Ltd, disruptive venture coaching organisation that works with entrepreneurs and their businesses to make a lasting difference not just a profit and also a non – executive director of Senlab Ltd . Senlab Ltd started its roots at Sync the City!

Neil Osmond

Founder - earthware

Neil Osmond is a technologist with 20 years’ experience in the healthcare industry. 10 years ago he co-founded digital solutions company earthware. At earthware Neil is passionate about solving real world problems with technology and drives to the heart of every project challenge by asking the all-important question- ‘Why?’. Neil loves helping clients dream about what could be possible with technology whilst balancing that any solution has to be affordable, practical and desirable to users.

Stephen Keable

Marketing and CX Lead at Allies

Building and marketing user centred websites since 1999. For magazines, shops, newspapers, businesses, charities and just for fun.